Run like crazy and fall 15 times to eventually get tackled by half of what appears to be a rugby team, while the cheese gets away. I want to be part of that.

Why did I hear a yell of "Get the cheese!"?
Who the hell, running down that hill, needed to be told?

That cheese, it must taste...of victory.

It's the most delicious cheese in the whole world.
I'll enter the competition, win, and then make my friends feed me that dairy awesomeness bite by bite while I lie on the hospital bed in full body cast.

That was awesome. I really enjoy the crazy stuff people can come up with. Get the cheese alright!

Something tells me this ritual has something to do with alcohol.

I never understood the UK "pub culture" until it was explained to me this way by an Irish friend:

"When the weather is good outside, we open the door to the pub, when it's bad, we close it."

Natural selection went wrong somewhere.

That cheese must be heavenly especially after rolling through mud and the blood of previous cheese chasers.

Some of those people where sporting some pretty weird costumes. Who saw the cow?

Wheeee, this looks fun ^_^, but I can't see why they all fall over so easy...