Bloody billboard!

I like that their stated goal is "to create maximum awareness through unease".

I thought NAMBLA had copyrighted that slogan.

a billboard with a childs face that has realistic bleeding effecs on it would make me cause a car crash just from seeing it...

I love it when higher ups shamelessly manipulate the public via fear. Don't you think America is scared of it's own shadow enough as is? There is probably a better way of going about increasing public awareness but I think this is just the easiest method.

Oi!VanillaMonkey!, this wasn't in America...it was New Zealand.

That said, I agree that it is about time politicians stop using fear to gain power.

If people would adapt their driving to the weather and road conditions, there would be no need for billboards like these!

There's no need for billboards like these even with people driving poorly. Studies have shown that shock ads for meth, cigarettes, alcohol, pregnancy etc. do not work. For meth it was shown to actually increase curiosity in youth.

bloody billboards would be odd thing to see i would probably stare at it fora wile when driving going lolwut? then crash because of not looking at the road.

holy crap thats awesome. im interested in the mechanics of the billboard more than anything... who refills them? are there bloodstains below?

my dad went there recently he never saw one of those billboards pretty cool.

Pokey: it is probably solid red die that dissolves on the rain water and runs out through hole in the add.