Graphic design elitism at its best. The site lets you preview what your shirt will look like before you buy. The sheer simplicity. 55 characters allowed, all of which will be placed in all-caps Helvetica 48pt left-justified on a shirt of your color choice.
The most banal messages take on an exaggerated significance when style is removed from the equation. Endless mindless fun. For example, you will be the talk of the office if you get a sequential series of shirts labeled “SHIRT_01″, “SHIRT_02″, etc… Why place your regular order at Starbucks when you can wear it on your chest!